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M aking the transition from the previous logo that was traditional and stern to depict mainly our professional registration and quality assurance roles, the new brand represents a modern, vibrant and dynamic look and feel to illustrate the new role and strategy of SABPP.
Admittedly, a name change was considered at one stage, but it was decided not to go ahead with this process given the fact that the disadvantages outweighed the advantages.
The Board felt that a name change would pose more risks than opportunities, especially in view of the thousands of certificates that have already been issued over the last thirty years, both in terms of the professional registration of HR professionals, as well as formal certificates of learning issued.
Ultimately, this would be in the interest of learners, learning providers and professionals. Chairman, Elizabeth Dhlamini-Kumalo asserts: This was done for two reasons based on our market analysis.
Firstly, the overall name was too long, and did not fit in one line when completing forms or other documentation. Second, and most importantly, building on the launch of a SABPP chapter in Lesotho last year, and our new focus on a more global HR model, we have decided to downplay the notion of South African at the core of who we are and what we do.
In terms of our new growth model, the SA now represents a stronger focus on Southern Africa as a region in view of the increased interest from HR professionals in neighbouring countries such as Namibia, Botswana, Zimbabwe, Swaziland. In time, and building on relationships currently being established the SA may even constitute Sub-Saharan Africa.
Thus, we are celebrating our South African focus, but extending our footprint much wider, while also being mindful of a growing number of South African expatriates and other professionals continuing doing excellent HR work throughout the world.
Orange is symbolic of our strength and endurance. Our rich red blood makes us human. Red symbolises our courage, action and determination to champion the HR profession.
While we our transforming ourselves to a high impact professional body, red emphasises the continuation of the SABPP legacy and our heritage given our 30 years of sustainability.
Yellow is associated with joy, happiness, intellect and energy. As HR professionals we bring a warming effect to work places, we arouse cheerfulness, stimulate mental activity and unleash the potential and energy of people in pursuit of business objectives.
Building on the historic colours, the new colour coding is remarkably similar to celebrate our 30 year heritage, yet the colour palet is repositioned in a new and refreshing way to highlight a dynamic approach to transforming the SABPP brand.
But what is the meaning of the new image? It represents people at the centre of what we do at SABPP, we are the custodian for people practices in organisations. People are illustrated in different colours to represent the diversity of all cultures, races and other forms of diversity.
The four images also represent the four pillars of professionalism, i. Moreover, the four images highlight our four service and standards functions: HR professional services and standards, Learning and quality assurance.Doctor of the University Graduates.
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