For its luxury brand the company will open 20 exclusive retail stores in the first year to sell the product. S market will be divided into 10 sales territories, each of which will have a Territory Sales Manager under each of whom 20 Sales Executives will be appointed in the next one year.
Kay Green Arimount Marketing Plan 2 1. The marketing plan is based on a month time frame to prepare Arimount to launch a new deodorant product. In the beginning stage our development and research department will produce a sample formed a new chemical that will allow new hygiene product to be effective for up to 5 day.
We will focus on how to enabling potiental retailers to buy-in and target new customers. Over the next several months Arimount will reach their top market sharing goal. The new deodorant product will be called Forever-Fresh.
Arimount will follow a market share to for their business and marketing strategy. The market share will be use as a measure to identify Arimount's product's performance.
For effective execution of international functioning, it is essential that initially low amount of sales is assigned for international location like Canada and a high amount for its home location 2.
The advertising on the internet in each country, placing ads in high traffic facilities throughout the city and host country will receive attention and recognition Walsh, Arimount will use are the geographic, demographic, psychographic, and behavioral segmentation market to launch the new Forever- Fresh deodorant product.
The financial plan will improve Arimount insight into the inner financial workings of the company. Marketing management 14th ed. Upper Saddle River, NJ: You are never prepared for how much hard work it is.deodorant would expand in the market through advertising aimed at athletes and those individuals who perspire excessively.
() Positioning Arimount's sshhh! deodorant is a hygiene product for all ages including those that have active lifestyles and women who need a lasting affect for longer periods of time. Deodorant industry shows impressive growth The recent launch of 24 new deodorant brands in India is a clear growth indicator of the deodorant segment in India.
The new additions have proven to be a major boon to the already existing deo brands in the organized and unorganized markets. Degree deodorants and antiperspirants Say No To Sweat · Smell Great.
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Arimounts Deodorant Essay Running head: (CREATING A MARKETING PLAN) Creating A Marketing Plan Aneez Mohammed Columbia Southern University Abstract. A company is defined through its strengths,weakness, opportunities and threats.
Deodorant industry shows impressive growth The recent launch of 24 new deodorant brands in India is a clear growth indicator of the deodorant segment in India. The new additions have proven to be a major boon to the already existing deo brands in the organized and unorganized markets.